NU’BEAT
“Diversity in the Palm of Your Hands”
Objective
The purpose and design of the “Nu’Beat” music app is to bring more diversity and help spread more cultural representation within the music industry. Its purpose is to give a wide accessibility to people who want to learn and discover new artists from around the world. The origin of the name "NU'BEAT" was created from the idea of discovering new music or "new beats".
Category: UI/UX Design
Tools: Sketch, Illustrator, Photoshop
Competitive Analysis
To begin, there was a conducted analysis of a competitor music application known as “Spotify”. This specific application was analyzed because the structure of the application is very clean and simple.
Main Features: Browse through things such as artists, albums, or genres. You are also able to create, edit and share playlists.
Main Objective: "To provide an audio streaming platform. While providing videos, podcasts from record labels and media companies"
Type of Application: Hybrid application (Both can be as an app and a Web browser)
Wire-frames & Low Fidelity Testing
After analyzing the competitor app's user flow, the base of the user flow for Nu'Beat was created. Some of the key attributes of the wire-frame includes, access to song information, browsing new releases, a section allowing the user to learn about the artist and where their music comes from, and lastly a unique “discover flow”. This special flow is the unique to the music app design, the purpose is to expose the user to new genres of music and artists from around the globe. This feature allows the user to scroll through various continents, countries, and languages.
Logotype
Initial Sketches
Final Logotype
Color Palette
R=26 G=180 B=198 R=238 G=65 B=125 R=64 G=64 B=66 R=186 G=185 B=186
